Soft Power Studio Executive Coordination Proposal
Soft Power Studio × Team AOC

Pull Up to the South

Team AOC should be able to set the direction for Pull Up to the South without having to manage the machinery behind it.

Contents
  1. IIntroduction
  2. IIThe Role
  3. IIIDivision of Responsibility
  4. IVThe Month
  5. VScope
  6. VIInvestment

IIntroduction

Pull Up to the South will bring Team AOC alongside Southern campaigns in the final month before Election Day through canvassing, phone banks, trainings, and digital organizing.

Soft Power Studio will serve as the coordination lead for the initiative and take the day-to-day coordination off Team AOC’s plate.

A dedicated Soft Power Studio lead will manage the master calendar, coordinate directly with participating campaigns, schedule trainings, canvasses, and phone banks, collect materials and information, track open items, manage confirmations and follow-ups, and make sure everyone knows what is happening and what they need to do next.

Team AOC will set the direction. Campaigns will run their field programs. Soft Power Studio will coordinate everything between them.

Team AOC will not need to chase schedules, manage campaign threads, send reminders, track outstanding materials, or keep up with the dozens of details required to move the initiative forward. We will handle that.

When Team AOC needs to make a decision, we will bring it forward clearly. Everything else stays with us.

Role
Executive coordination lead
Term
One month
Areas of coordination
Trainings, canvassing, phone banks, digital call platform
Investment
$4,000

IIThe Role

Pull Up to the South will involve multiple campaigns, multiple activities, and a compressed timeline. Our role is to give all of that work one coordinating center.

Each participating campaign will have a single Soft Power Studio contact for scheduling, requests, materials, logistics, and follow-up. Rather than Team AOC managing separate threads with each campaign, those threads will run through us.

We will maintain the master calendar, coordinate dates and logistics, schedule activities, collect what is needed from each campaign, send confirmations and reminders, track outstanding items, and follow up until they are resolved.

If something changes, we handle the coordination around the change. If something is missing, we follow up. If schedules conflict, we work through the options. If Team AOC needs to make a decision, we organize the relevant information and bring it forward.

The goal is simple: Team AOC should be able to set the direction for Pull Up to the South without having to manage the machinery behind it.

IIIDivision of Responsibility

Soft Power Studio will own the coordination of Pull Up to the South from start to finish.

Once Team AOC establishes the priorities, our team will manage the schedules, campaign communication, confirmations, materials, follow-ups, changes, and outstanding items required to carry them out.

Participating campaigns will continue to own their field programs, voter data, scripts, campaign staff, and campaign-specific decisions. Team AOC will continue to own political and strategic decisions and anything requiring the Congresswoman’s approval.

Sets the direction

Team AOC

Owns political and strategic decisions and anything requiring the Congresswoman’s approval.

Coordinates everything between

Soft Power Studio

Manages the schedules, campaign communication, confirmations, materials, follow-ups, changes, and outstanding items.

Run their field programs

Participating campaigns

Own their field programs, voter data, scripts, campaign staff, and campaign-specific decisions.

Everything required to coordinate between those two stays with Soft Power Studio.

Team AOC will not need to manage individual campaign threads, chase materials, reconcile calendars, send reminders, or keep track of what is outstanding. We will handle those details and bring Team AOC only the decisions, approvals, or interventions that require its attention.

IVThe Month

Week One

Set Up

We will connect directly with each participating campaign, establish a point of contact, collect key dates and needs, identify outstanding decisions, and build the master calendar.

We will get the first trainings, canvasses, and phone banks scheduled and make sure everyone involved knows what is expected of them.

Weeks Two and Three

Coordinate

We will manage coordination across campaigns as activities get underway.

Schedules, confirmations, reminders, materials, changes, and follow-ups will run through Soft Power Studio. We will keep the master calendar current and make sure outstanding items are closed.

Team AOC will receive a concise weekly look-ahead covering what is confirmed, what has changed, and anything that requires a decision.

Week Four

Final Push

As Election Day approaches, we will tighten the schedule, coordinate final activities, close outstanding items, and make sure campaigns and Team AOC have what they need for the final push.

At the end of the engagement, we will provide a concise summary of what ran, participation, and any remaining follow-up.

VScope

Campaign Coordination

Soft Power Studio will serve as the central coordination point between Team AOC and participating campaigns.

We will:

  • Establish and maintain a point of contact with each campaign
  • Coordinate schedules between campaigns and Team AOC
  • Collect campaign requests, materials, dates, and logistical information
  • Track outstanding items and follow up until they are resolved
  • Keep participating teams informed when schedules or plans change
  • Surface only the issues that require Team AOC’s decision or intervention

Training Coordination

Team AOC and participating campaigns will determine the substance of the trainings. Soft Power Studio will coordinate everything required to get them on the calendar and get people there.

We will coordinate:

  • Training dates and times
  • Trainer and participant confirmations
  • Invitations and registration
  • Reminders and attendance tracking
  • Collection and distribution of materials
  • Recordings and participant follow-up, where applicable

Canvassing Coordination

Campaigns will run their canvassing programs. Soft Power Studio will coordinate Team AOC’s participation and the logistics around each activation.

We will coordinate:

  • Canvass dates and schedules
  • Locations and shift times
  • Campaign points of contact
  • Volunteer confirmations and reminders
  • Necessary logistical information
  • Schedule changes and follow-up
  • Post-canvass reporting back to Team AOC

Phone Bank Coordination

Campaigns will provide the voter data, scripts, and campaign-specific calling programs. Soft Power Studio will coordinate everything around them.

We will coordinate:

  • Phone bank dates and shifts
  • Collection of scripts, call lists, and instructions from campaigns
  • Volunteer access to the selected call platform
  • Confirmations and reminders
  • Issues that arise around scheduled sessions
  • Post-session reporting back to Team AOC

Master Calendar & Weekly Updates

Soft Power Studio will maintain one master calendar for the entire initiative, covering trainings, canvasses, phone banks, Team AOC participation, and major campaign commitments.

Team AOC will receive one concise weekly look-ahead covering what is happening, what has changed, what remains outstanding, and what requires a decision.

We will also hold one short standing weekly check-in with Team AOC’s designated point of contact.

Everything in between is ours to manage.

VIInvestment

Total investment $4,000

The flat fee covers Soft Power Studio’s executive coordination of Pull Up to the South for one month.

This includes a dedicated coordination lead, campaign liaison, master calendar management, training coordination, canvass and phone bank scheduling, digital call platform coordination, confirmations and follow-ups, weekly updates, and end-of-engagement closeout.

What We Need From Team AOC

Team AOC will provide:

  • One primary point of contact
  • Introductions to participating campaigns
  • Timely decisions on matters requiring Team AOC approval
  • Access to relevant calendars and existing tools
  • One short weekly check-in

Our job is to keep what reaches Team AOC to a minimum.

Expenses

Any outside expenses will be approved by Team AOC in advance and billed at cost. No outside expense will be incurred without written approval.

Potential expenses may include platform licensing, trainer fees, travel if requested, or printed materials.

This engagement is separate from and complementary to Soft Power Studio’s existing advisory work with Team AOC.